DEAD TELEVISION CAMPAIGN TAKES ONE CLUB AWARD

 

Birmingham, Ala. – Halloween is supposedly the day when things rise from the dead-and rise we did.

Intermark Group, Alabama’s largest advertising agency, recently won at the One Club’s Night of the Living Dead Exhibition.

More than 40 agencies from around the world, submitted dead work.  The distinctive panel of judges that breathed life back into the ads included Peter Kain from BBDO New York and Joe Johnson and Peter Moss from Ogilvy New York.

The One Club, honoring its mission to recognize and promote the best creative advertising, realized that although work may not make it through to the last round of production, it is often the result of other forces–financial or otherwise–that kept the work (which still warranted praise) from being produced. The Night of the Living Dead Exhibition will be featured in the One Club Gallery in New York until November 15th.

“The last time I checked, the ad was coughing up blood, but I’m almost certain it was dead on arrival.” said Stephen Etzine, Executive Creative Director.

Etzine birthed the idea for the television campaign. His team included writer John Means Cooper, writer Howard Pearlstein, art director Jeff Parson and animator, Burke Miles of Vazda Studios.

The One Club is the world's foremost non-profit organization devoted to elevating advertising creative. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the “keeper of the flame” for advertising creatives.
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Intermark Group is a multi-disciplined marketing firm who specializes in advertising, public relations, interactive, film and production. Intermark has offices in Birmingham, Houston, Los Angeles, San Francisco and Oklahoma. The agency employs more than 150 people and the main office is located at 1800 International Park Drive, Suite 500, Birmingham, Ala. 35243. For more information on Intermark Group please visit our web site at www.join-the-conversation.com.