Our Social Tribes

Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally. 

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The Psychology of Choice – Picking From A Group Is Different – Lessons for the Democrats

It seems as if every few days another candidate throws their proverbial name into the hat to be the Democratic party nominee and take on Donald Trump in the 2020 Presidential Election. Some pundits have estimated that more than 20 total Democratic candidates could enter the field at some point, eclipsing the 17 candidates that the Republicans fielded in 2016. As a marketing psychologist, we immediately recognize that the process of choosing from a crowded field is different from choosing from a few. This will dramatically change how candidates need to market themselves, just as producers of packaged goods must do in “regular” marketing.

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