PSYCHOLOGICAL INSIGHT

Ambition is the desire for attainment combined with the willingness to strive for its accomplishment.

 

A COLLEGE THAT SHOWS YOUR FULL POTENTIAL

Brand Strategy: Kindle the ambitious instincts of high-potential college-bound students by positioning BSC as the educational destination for forward thinkers, overachievers and difference makers.

Creative Idea: Rise to your potential. We eschewed collegiate cliché appeals depicting generic college experiences and campus landmarks by artfully showing compelling future endeavor portals that are possible with Birmingham-Southern College.

 

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