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Digital Media Planner

Intermark Group is looking for an experienced Digital Media Planner to work with local, regional and national clients. Responsibilities include the research, development and execution of strategic digital media plans and buys. Job is located at company headquarters in Birmingham, Alabama. Relocation package provided to winning candidate. The ideal candidate possesses the following skill set:

  • SEM expertise: Google Adwords-certified preferred. Experience building, managing and optimizing multiple campaigns
  • Display campaign wizard; retargeting, behavioral targeting, IP targeting etc. Programmatic buying experience preferred.
  • Experience making site-specific buys – good relationships with media partners
  • Social media expert – Facebook, LinkedIn, Pinterest, etc. Experience with paid campaigns
  • Proven expertise with Google Analytics, DoubleClick, Tracking Pixels and ad tagging. GA certification a plus
  • Adept at translating client goals into smart, strategic media plans. Set and meet KPI goals.
  • Track record of inventive, out-of-the-box thinking for past clients
  • Interest in learning more about traditional media planning and buying
  • Skilled evaluator of media packages; can put together a comprehensive POV
  • Ability to write engaging presentations – experience with Keynote a plus
  • Great presenter in any situation; skilled at bringing media concepts to the client level
  • Master of chaos; able to work successfully under pressure in a fast-paced environment
  • Respects and meets deadlines
  • Certified advertising geek; loves the business and thrives on the ever-changing media model
  • Topnotch skill in Microsoft PowerPoint and Excel
  • Dedicated team player willing to contribute time and talents to agency development
  • Honest, superior work ethic

All qualified candidates please submit resume and cover letter to jim.poh@intermarkgroup.com

Entry-Level Media Assistant

Intermark is seeking an entry level media assistant. Ideal candidates are students of popular culture – TV, gaming, music, social media, movies, etc.; tech enthusiasts, marketing mavens and preferably fans of the advertising business.

It is also important to be detail oriented, self-motivated, a team player and have strong basic math skills.

Recent college degrees in advertising, media studies, marketing or related fields are preferred but not mandatory.

All qualified candidates please submit resume and cover letter to jim.poh@intermarkgroup.com

Broadcast Media Buyer

Intermark Group is seeking experienced broadcast media buyers. Candidates must have extensive experience negotiating and buying broadcast media at the local market level. Automotive or other fast-paced retail-oriented account experience preferred. Working knowledge of digital audio and video buying would be helpful as well.

Major Activities:

  • Utilize market research to understand the target audience and media habits
  • Negotiate rates and schedules, taking into consideration market conditions, historical pricing, pre-emption levels, etc.
  • Maintain all market buys and projects from beginning to end
  • Post and analyze media campaign performance
  • Manage market budgets
  • Reconcile invoices each month
  • Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner
  • Direct and train media assistants

Experience and Qualifications:

  • Bachelor’s degree in marketing/communications preferred
  • 3-7 years experience of media planning/buying
  • Experience evaluating and purchasing local broadcast schedules
  • Excellent negotiating skills
  • Strong written and verbal communication skills
  • Ability to multitask and work under pressure
  • Ability to analyze and interpret research data
  • Ability to work independently, but also as part of a team
  • Self–motivation and adaptability
  • Good interpersonal skills and relationships with vendors
  • Experience working with media buying software such as Strata, Nielsen, TAPSCAN, SQAD, etc.
  • Proficient in basic computer programs, Microsoft Office, etc.

Full-time, part-time and freelance work available.

All qualified candidates please submit resume and cover letter to jim.poh@intermarkgroup.com

Art Director

We’re looking for an art director to replace the one who among many other things created this website.

That’s right, we’re in need of a charismatic, scrupulous, devilishly talented art director to replace the outgoing cyclone of imagination and monolith of artistic prowess. The candidate must be able to think strategically, design and create meticulously, art direct masterfully, and be able to refill a kegerator when the time is right.

If chosen, you’ll receive the opportunity to produce the kind of work you always knew you were capable of doing. And you’ll be able to get your ambitious little fingers around all kinds of accounts with award-winning potential, from delicious frozen treats to mouthwatering major national brands.

Good luck trying to create anything better than the last art director, though, because they were awesome. Oh, did I mention that all applicants need to submit an online link to their portfolios? What, you thought we’d hire you just based on a charming cover letter?

All qualified candidates please submit resume and cover letter to keith.otter@intermarkgroup.com

SEM Manager

Intermark is seeking a savvy, analytical search engine marketing manager to help us scale our SEM, PPC and digital marketing strategies for our agency clients. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities:

  • Manage SEM/PPC accounts across multiple search networks
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and analyze competitor advertising campaigns

Requirements:

  • 3+ years driving optimization/conversion strategies for B2C e-commerce or online lead generation-focused consumer businesses
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
  • Stage, analyze and report effectiveness of A/B ad copy variation and keyword testing to enhance CTRs, quality score and lower CPC
  • Solid understanding of performance marketing, conversion and online customer acquisition
  • In-depth experience with website analytics tools
  • Experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Up to date on the latest trends and best practices in SEM
  • Great communicator, responds to requests in a timely manner
  • Solution oriented, critical thinker, loves thinking of ways to solve a problem if immediate answer is not “easy”
  • Google Adwords and Google Analytics certification a plus
  • Experience managing ad spend at large scale
  • BA degree or higher

All qualified candidates please submit resume and cover letter to nikki.hegstetter@intermarkgroup.com

VP Digital Insights

Intermark, the nation’s top psychology-driven marketing agency, has an immediate opening for a senior vice president to lead the Digital Insights team. We are seeking a senior insights & analytics leader to captain a talented team and break new ground in how we develop data-driven insights from marketing outcomes and integrate them into the planning and execution of marketing programs. The leader must demonstrate a strong consultative approach to help lead and counsel while also identifying new growth opportunities.

Main Focus Areas:

  • Data & Analytics: Integrating web, social and other trackable data during and after communications efforts to provide data that continually improves marketing performance. This means going well beyond developing just dashboards. This team member will develop insights.
  • Measurement: Developing and implementing integrated monitoring and measurement frameworks to help clients demonstrate the value of and return on their efforts.
  • Innovation: Exploring new platforms, developing new methodologies and advancing the practice as a whole.
  • Growth: Expand existing client relationships through the integration of data and acquire new clients that are seeking it.

Major Responsibilities:

  • Analyze data, write research reports and deliver presentations of data, insights and conclusions
  • Assist with leadership on related agency functions, including digital media, digital content and social media
  • Play a lead role in new business and major client relationships with data and analytics
  • Develop Digital Insights practice and develop industry vertical offerings
  • Act as senior communications counselor, developing and communicating recommended strategy based on analytics results
  • Explore and test new tools and platforms for measurement, social analytics and primary research
  • Recruit, develop and retain top-tier talent on the team
  • Integrate digital insights into all areas of agency communications, including media, creative, social media, software development, etc.

Qualifications:

  • 10+ years of experience in a related field
  • Bachelor’s degree, at minimum; master’s degree a plus
  • Confidence and comfort leading in a fast-paced agency environment
  • Experience with digital media
  • Outstanding presentation skills
  • Ability to be flexible and precise under aggressive deadlines
  • Critical thinker who is constantly looking for ways to evolve the capabilities of the agency
  • Ability to analyze data and extract the most salient points that provide important audience or marketing insights
  • Ability to work effectively in a team-oriented environment
  • Excellent written and verbal communication skills
  • Some knowledge and experience in digital media and digital research:
    • This includes: SEO/SEM, online campaign analytics, traditional and social media measurement and digital audits
  • Experience with statistical software packages used to tabulate and analyze market research data (e.g., SPSS or SAS) also a plus

All qualified candidates please submit resume and cover letter to nikki.hegstetter@intermarkgroup.com

Assistant Account Executive

This job includes working with traditional public relations clients and managing clients on social media outlets.

The Assistant Account Executive will:

  • Assist with writing a variety of social media content, as well as pulling reports for those accounts
  • Maintain and grow social media accounts
  • Create billing and draft monthly activity reports
  • Work with client to grow the brand on all social outlets
  • Manage social media ad buys and promotional giveaways
  • Online reputation management
  • Write press releases and conference reports
  • Conduct media calls to secure story placement
  • Create presentations
  • Assist in event planning
  • Be ready to bring ideas to the table

A background of 1-2 years public relations experience is preferred, and a portfolio that includes campaigns, well-written press releases and strategic planning will be required. Automotive, tourism or consumer goods experience is a plus.

All qualified candidates please submit resume and cover letter to becci.hart@intermarkgroup.com

Account Service Supervisor and Director

Account Service at Intermark Group is not about just being a client contact, filter, proofreader or salesperson; it is about facilitating great work.

Facilitating great work comes from:

  • Establishing credibility and trust
  • Being engaged and knowledgeable

Job Duties

  • Meets regularly with production manager, creative team, traffic manager, media, public relations, interactive/digital, analytics/seo, and accounting to coordinate Agency efforts on behalf of assigned clients.
  • Develops and delivers Creative Briefs (when possible, in association with Account Planner/Strategist). Posts accurate and detailed Change Orders and progress reports to agency personnel within 24 hours of notice or decision(s).
  • Effectively presents, sells and defends all agency work and proposals to clients; supports other Account Service team members in these functions. Provides counsel, support, insights and/or research to clients in support of strategies, recommendations or tactics.
  • Keeps apprised of clients’ brands, products, services and marketing developments.
  • Regularly checks for and responds promptly to all client communications
  • Checks and approves creative concepts and production materials, copy, layouts, scripts and artwork. Coordinates client presentation, feedback and approvals.
  • Coordinates project timing and budgets (when possible in association with producer and traffic/production manager). Works diligently to keep clients and agency personnel on track with regard to timing and deliverable expectations.
  • Actively seeks additional projects and new business from client contacts.
  • Keeps apprised of progress of clients’ projects through traffic/production managers or other relevant team members.
  • Handles paperwork and maintains files on all client activities, their competition; maintains clients’ correspondence files, approvals, copy, forms, documents, and tracking of account service work, etc…
  • Maintains electronic files on all assigned accounts on the Shared Drive (M:) and Mac Server (when applicable). Details pertinent approvals and client feedback needed for accurate proofreading and meeting of client standards.
  • Takes minutes/notes at meetings; coordinates and/or purchases food and beverages for agency meeting. Drafts and circulates Conference Report within two business days of meeting.
  • Routinely attends industry functions, client functions, product launches, agency gatherings, or others as needed.
  • Responsible for assembly of materials for proposals, presentations and client meetings.
  • Conducts effective, engaging meetings where there is a clear goal for each meeting and a prepared agenda.
  • Participates in new business pitches and RFPs as necessary.

Administrative Responsibilities

  • Opens jobs in Advantage
  • Responsible for helping to coordinate scheduling of work within Agency
  • Issues Purchase Orders for products and services not covered by Producer or Production Manager
  • Coordinates billing, invoices and monthly Agency projections
  • Prepares estimates for client work

Requirements

  • MUST have Agency experience; Minimum 4-6 years in similar Account Service capacity preferred.
  • Business-to-Business experience a plus.

All qualified candidates please submit resume and cover letter to paul.brusatori@intermarkgroup.com