Media
Consumer Psychology and Google’s New Search Algorithm Update
In the latest news, we’ve learned about yet another change to the Google algorithm that we can look forward to. The update was originally scheduled to be rolled out in May, but it’s now extended out to mid June.
Contextual Marketing: Where Messages Make An Impact
Google and Apple are phasing out user tracking through third-party cookies, and many marketers are thinking about alternatives. One interesting alternative, that we haven’t discussed yet, is contextual marketing.
They Clicked the Ad, Now What?
Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers.
Sports Biggest Competitor? Our Attention
March is here so our thoughts have turned to one of the biggest media events this time of year: March Madness. Marketers in particular get excited around this time as March Madness brings in a TV audience, and we were fortunate to have some of our own advertising work there up at the big stage.
No More Cookies? New Targeting Methods in Marketing
We are one year closer to 2022, the year cookies disappear. As a full-service marketing agency, we’ve been preparing for the loss of cookies ever since Google announced the end of cookies for their browser, Chrome, as part of the Privacy Sandbox initiative.
A Subdued Super Bowl: TV Ratings and Consumer Spending in the COVID Era
Advertising’s biggest week of the year is finally here, but it certainly looks and feels more subdued due to COVID 19. Traditionally, the week of the Super Bowl is teeming with massive media presence, fans, celebrities, corporate sponsors, and players gathered to celebrate the pinnacle of sports.
Addressable Media is the Future: Viacom CBS and Dish Media Take Steps Towards Targeting Households Nationally
CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets.
How Gillette Tapped Into A New Audience
Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that’s going on, and that’s the change in how we see influencers.
CMO Minute: Marketing and Consumer Trends in 2021
The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries. Overall, the pandemic resulted in an…
TV Ratings Update – What is Affecting TV Ratings for Sports?
When the Coronavirus pandemic shut down production of television and movie programming, viewers and advertisers alike looked forward to the return of live sports.
