Media
Cookiepocalypse = Death of Programmatic? What a Cookieless Future Means For Advertisers
Since Google announced it would join Mozilla’s Firefox and Apple’s Safari in their decision to phase out support for third-party cookies, the digital community has been forced to face the inevitable reality of a cookieless world.
CMO Minute: How Political Ads Rescued 2020 Advertising
2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19.
Who’s Watching Cable?
Sports fans and older-aged adults still turn to cable. Live sports are credited with saving cable amongst the younger and middle-aged adults.
Lights! Camera! Action! Everything You Should Know About Budgeting for a Commercial
Ask a home builder how much it would cost to build a house, and they’ll tell you that they can build you a $50,000 house or a $50,000,000 house. It all depends on how big you want it and what you want in it. The same is true when budgeting to produce a TV commercial.
Another Expense for Cord-Cutters?
The announcement of NBC securing the rights for The Office to bolster their upcoming streaming service reminds us of this Intermark post from 2017.
After Years of Increases: Super Bowl Ad Rates Stall
The Super Bowl, the Big Game, the benchmark for television rating heights and commercial costs. But does the game still carry the same weight for advertisers that it once did?
Is CBS Dropping Nielsen?
CBS is usually making news headlines about leading in ratings and viewership, but their headlines now are about a move that could threaten their ability to even talk about their ratings leadership.
The Psychology of Negotiating Media
Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients…
“Alexa, Order a Large Pepperoni Pizza.”
My apartment is one of the growing number of homes with voice-operated assistants.These devices allow brands to enter homes and engage with consumers directly in an entirely new way.
What to Know About SEO
Everyone wants to rank at the top of search engines, but are you doing everything that it takes? SEO, or Search Engine Optimization, is a constantly evolving business. There are always new updates and rules set by Google Algorithm.
