People have an innate desire to be part of something bigger than themselves.
AN ICONIC UNIVERSITY GETS ANOTHER ICON
FOR ITS ON-CAMPUS STORE
Brand Strategy: Due to The University of Alabama’s successful football program, its academic prowess can be underestimated. To elevate and showcase its global stature, we positioned The University of Alabama as a center point for positive change.
Creative Idea: Touching Lives. We depicted the global impact a degree from The University of Alabama has by showing the ripple effect an individual can make on the vast world around him.