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PSYCHOLOGICAL INSIGHT

People have an innate desire to be part of something bigger than themselves. 

 

AN ICONIC UNIVERSITY GETS ANOTHER ICON
FOR ITS ON-CAMPUS STORE

Brand Strategy: Due to The University of Alabama’s successful football program, its academic prowess can be underestimated. To elevate and showcase its global stature, we positioned The University of Alabama as a center point for positive change.   

Creative Idea: Touching Lives. We depicted the global impact a degree from The University of Alabama has by showing the ripple effect an individual can make on the vast world around him.

 

VIDEO

 

"Force" | :30

 

"Influence" | :30

 

"Innovation" | :30