Once people reach retirement, they worry that their remaining days will be spent stressing over fixed incomes and health concerns that come with aging rather than enjoying the golden years they’ve earned through a lifetime of hard work.
PHYSICIANS MUTUAL GIVES SENIORS
THE PEACE OF MIND THEY DESERVE
Brand Strategy: Physicians Mutual gives those who’ve retired expert health coverage, as well as the financial security they deserve. It all adds up to a peace of mind for each and every member.
Creative Idea: Everyone who’s experienced the benefits of being taken care of so thoroughly by Physicians Mutual becomes a true believer and wants to share their stories with others. This campaign showcases members sharing their secret to a happy and secure retirement with others about to enter that phase of their lives.