Marketing Trends
What You See Is NOT All There Is
As humans, we all fall victim from time to time to the Veruca Salt “I Want It Now” mindset. Who can blame us?
Emotional Advertising
February 3, 2002. Super Bowl XXXVI. Most people probably don’t remember who played, let alone who won.
Advertising Risk
Every marketer, from time to time, is faced with the same question: is advertising risky? This was especially true in 2020 and 2021 as brands were forced to reassess fiscal responsibilities in response to COVID-19.
The Rising Demand for Brands with a Cause
If you’ve been paying attention, you’ve likely noticed that cause marketing has become increasingly popular over the past couple of decades. Why is that? The answer is simple: because consumers are demanding it.
Why Influencer Marketing is a Must in 2022
The power that influencers have to affect the buying habits of others is nothing new. Back in 1655, King Louis XIV of France became the original influencer when he started wearing wigs.
Do We Need to Trust Brands?
Trust is one of many metrics that marketers use when evaluating the consumer perception of their brands, but does trust actually make an impact on business results? Should marketers focus on building trust in their campaigns or could their efforts be better spent?
Don’t Forget about Music in Marketing!
We often talk about how people rarely pay full attention to advertisements and that they often forget the advertisements that they do see. For example in the book How Brands Grow, Byron Sharp points out that only 16% of ads are remembered and correctly attributed.
Does Brand Purpose Actually Matter?
Brand purpose has once again risen to the top of people’s radar as a result of a new study by Peter Field. But before we wrap our heads around all the many discussions surrounding the research and the responses to the research, let’s take a step back and remember what we mean by brand purpose exactly.
Surprises Help Ads Get Noticed
As marketers, we spend a lot of time thinking about how people direct their attention as they go about their day. This is an important question because the majority of information that reaches the senses gets ignored.
The Psychology of Advertising and Sales
Marketers are often tasked with the challenge of estimating the long term impact of marketing and advertising on sales. This is a difficult question of course, with many factors coming into play including the size of the brand, advertising spend, competitors advertising spend, the advertised message, and more.
