Marketing Trends
Sports Biggest Competitor? Our Attention
March is here so our thoughts have turned to one of the biggest media events this time of year: March Madness. Marketers in particular get excited around this time as March Madness brings in a TV audience, and we were fortunate to have some of our own advertising work there up at the big stage.
No More Cookies? New Targeting Methods in Marketing
We are one year closer to 2022, the year cookies disappear. As a full-service marketing agency, we’ve been preparing for the loss of cookies ever since Google announced the end of cookies for their browser, Chrome, as part of the Privacy Sandbox initiative.
A Subdued Super Bowl: TV Ratings and Consumer Spending in the COVID Era
Advertising’s biggest week of the year is finally here, but it certainly looks and feels more subdued due to COVID 19. Traditionally, the week of the Super Bowl is teeming with massive media presence, fans, celebrities, corporate sponsors, and players gathered to celebrate the pinnacle of sports.
Addressable Media is the Future: Viacom CBS and Dish Media Take Steps Towards Targeting Households Nationally
CBS and Dish Media just announced that they have completed a test of addressable TV in 9MM Dish homes in CBS O&O markets.
CMO Minute: Personalization Drives 70% Greater ROI
Coca Cola’s ‘Share a Coke’ campaign is an example of a personalized marketing campaign
CMO Minute: Empathy is the Marketing Emotion for 2021
To be the most effective, the emotion that marketers need to show in 2021 is empathy.
How Gillette Tapped Into A New Audience
Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that’s going on, and that’s the change in how we see influencers.
CMO Minute: Marketing and Consumer Trends in 2021
The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries. Overall, the pandemic resulted in an…
Six Reasons Why Santa’s the Biggest Influencer in 2020
There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible.
The Psychology of Nostalgia Marketing
Nostalgia marketing can allow us to quickly and deeply connect with an audience. It often generates positive emotions and positive moods, which makes the audience more receptive to your message and more likely to remember your message.
