Through the use of creative psychology, we’ve helped to drive sales for these brands.
Using Psychology to Sell Smarter Not Harder
When it comes to CPG, we know our beans, teas, cream cheeses, BBQ sauces, hotdogs, donuts, kitchen towels, floor cleaners and everything in-between. We shape success by applying psychological behavioral science to group imagination and data liberation. It’s a potent communication cocktail. For the last four years, over 90% of our clients have exceeded their sales goals.
BONA FLOOR CLEANING SOLUTIONS
RED DIAMOND TEA AND COFFEE
BONNIE PLANTS
Rita's Italian Ice
Cold, Sweet and Psychologically IrresistIble.
As Rita’s expanded their Philadelphia franchise beyond their home base to over 600 locations, their message got lost in a frozen sea of sameness. Through social proof, reciprocity, scarcity, the engagement effect, and tribal rituals, we positioned Rita’s as an alternative to mainstream frozen treats. This resulted in 10% more revenue, 23% more fans, and 66% more exposure, turning Rita’s from a stranger into your delightfully different friend.
The Science
Behind
the Sale.
With a team of PhD psychologists and strategists on board, there’s a proven method to our strategies. That’s why our ideas work. Check out our award-winning video series where we demonstrate just how much psychology influences consumer behavior through a collection of social experiments that shows how we affect social norms through cognitive triggers and cues.
PRIMING YOUR AUDIENCE
THE POWER OF A BRAND STORY
SYSTEM 1 THINKING
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FIORA PAPER TOWELS
Using Psychology to Clean Up
With low awareness, Fiora needed a psychological edge. They didn’t have the time or money to create a complex emotional appeal. Instead, we distilled rational benefits and crafted a cognitive-focused message to drive a singular reason why consumers should buy. However, that wasn’t enough. We needed to cognitively disrupt in a creative way to make the message powerfully simple. In just eight weeks, we helped to wipe the competition and increase sales by 30%.
CASE STUDY
