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May and June are considered the gateways to Summer, a period brimming with community and cultural celebrations – from graduations, weddings, proms, travel traditions and more. This season is marked by ceremonies and gatherings that bring not only consumers together, but their customs.

In this webinar, Intermark explores the psychological factors that drive human behavior, motivations, and satisfaction during Spring, and how brands can authentically connect with consumers and their customs during seasonal celebrations.