How Digital Broke Your Brand: Leveling Up Online Customer Experiences

September 26, 2023 @ 12:00 AM CT

While companies clearly define their marketing goals and brand strategies, they often don’t consider what happens on their website after a customer hits on the ad or media. Why did your customer click in the first place? What do they expect when they get there? Does your brand break once it goes online?

Watch the webinar below where we explored everything from journey mapping and trigger points to the Fog Behavioral Model, showing you how digital user experience and behavioral science fit within your master communication plan.