There are hidden perceptual walls that estrange people from brands.

At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.

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Most strategic marketers spend a great deal of time developing and talking about “insights” within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, not particularly insightful.

True insight reveals WHY consumers think and behave the way they do, a firm grasp on human behavior. Our “Insight Team” understands why and how to leverage persuasive psychology to shape a particular action. This is the underpinning of all the work we do at Intermark.

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Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.