Psychological Insight
Too often, regional businesses feel like little fish in a big pond when they sign with a big bank. They’re looking for someone who truly gets them, but it isn’t easy at a national level.
CADENCE CATERS TO THE RHYTHMS OF EACH CLIENT
Brand Strategy
Cadence Bank understands its regional clients and their economic needs, because Cadence itself is a regional bank. It’s like having a neighbor who really knows you helping you live your American dream.
Creative Idea
To show how intricate Cadence is in helping local businesses grow, the bank’s logo becomes part of the enterprise they’re enabling in a graphic, visual campaign.
Video
OUT-OF-HOME
Digital
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