Psychological Insight
Hospital heart and vascular care decisions are embedded prior to need based on reputation.
REDEFINING WHAT IT MEANS TO BE THE BEST AT HEART CARE
Brand Strategy
We utilized the “authority principle” to position St. Vincent's as the leader in technology and innovation for treating serious heart issues.
Creative Idea
The Heart Experts. We fused accreditations, technology and experience messaging with the human face of St. Vincent’s nationally recognized doctors to establish St. Vincent’s Health System as the authority on the forefront of heart and vascular care.
OUT-OF-HOME
