Psychological Insight
Everyone is familiar with the Salvation Army, but probably not as familiar with all that it does. The fact is, this charity does a whole lot more than just ring the bell on the corner at Christmas.
THE SALVATION ARMY COVERS A LOT OF GROUND
Brand Strategy
The Salvation Army needs to be its own best PR campaign, reminding people at every opportunity about all that they do. They cover a lot in each community and could use your help to cover more, so the annual report could make the case for both.
Creative Idea
Who says an annual report has to be staid and filled only with figures? Intermark figured that such a booklet could be one big PSA. That’s why we colorized photographs in Salvation Army red to show all that the charity covers, from housing to clothing to gifts for children.
COLLATERAL
