Psychological Insight
Cravings in Seafood Fast Casual are typically satisfied by nearest categorical offerings.
Brand Strategy
By shifting media investment to geo-precision digital video tightly surrounding Shrimp Basket locations, we were able to bolster sales while achieving double digit spend savings.
Creative Idea
Utilize promotional and LTO video to highlight Shrimp Basket’s highly craveable Gulf Coast seafood and incite seafood fans to take immediate action.
Video
