Why That Ad Sucks: What Marketing Can Learn From Memory Science

May 26, 2021 @ 12:00 AM CT

Only 16% of advertising is remembered and correctly attributed by consumers. Yes, you read that right. Consumers don’t remember the majority of ads they see, and when they DO remember the ad, they can only identify the brand 40% of the time (Sharp, 2010). What can marketers do to make sure 84% of their budget isn’t going to waste? It starts with an understanding of the way consumers process ads through our emotion and memory systems.

Listen to our webinar where we dive into this topic. We cover all the key considerations needed to make ads that make a psychological impact.