Through the power of creative psychology, we’ve helped education brands connect deeper, engage smarter, and drive outstanding results in classrooms, across campuses, and beyond.









TOP OF THE CLASS,
OVER 90% OF CLIENT GOALS EXCEEDED
When it comes to education, we don’t just make the grade - we rewrite the textbook. We shape enrollment and engagement success by combining psychological behavioral science with group imagination and data liberation. It’s a potent mix that speaks to minds - and moves them. For the past four years, over 90% of our clients have exceeded their goals.
UNIVERSITY OF ALABAMA

SUPESTORE
UNIVERSITY OF ALABAMA
TROY UNIVERSITY ENROLLMENT UP BY 45% in 3 years,
LEADING CHANGE AND LEADING THE WAY
We helped Troy University spark a 51% surge in new user website visits and a 45% increase in enrollment by uncovering what truly drives prospective students: the ambition to lead and make an impact. Using our Mind Mapping methodology, we tapped into this universal motivator across diverse audiences and built the “Lead Change” platform, positioning TROY as the place where bold aspirations become real-world leadership.
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THE SCIENCE BEHIND
STUDENT SUCCESS
With a team of PhD psychologists and strategists on board, there’s a proven method to our strategies. That’s why our ideas work. Check out our award-winning video series where we demonstrate just how much psychology influences consumer behavior through a collection of social experiments that show how we affect social norms through cognitive triggers and cues.
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BIRMINGHAM SOUTHERN UNIVERSITY
SMASHING RECORDS
The “Rise to Your Potential” campaign broke the mold, ditching the usual college clichés for a bold, future-focused vision of success. We spotlighted how Birmingham-Southern College empowers students through innovative academics, hands-on learning, and a truly supportive campus. Instead of ivy-covered walls, we showed doors opening to real-world impact. The results? Skyrocketing awareness, new strategic partnerships, and a record-breaking year for incoming transfer students.

