Through the use of psychology, our media out thinks, out buys, and out performs.
WE PUT THE PSY
INTO ROI;
OVER 90% OF CLIENT GOALS EXCEEDED
Intermark’s media and analytics group puts ROI at our mission’s core. Composed of experienced planners, buyers, analysts, PhD Psychologists and search specialists, it’s a highly specialized and collaborative team dedicated to producing results through cutting-edge media practices mixed with psychological insights across a constantly changing and continuously expanding media landscape. For the past four years, over 90% of our clients have exceeded their goals.
The MEDIA behind
the dramatic 85% increase in tourism to Alabama
Through the “Take It All In” campaign platform, we focused media buying on immersive, high-impact placements that brought Alabama’s rich sensory experiences to life—from digital video to out-of-home to premium print and precision-targeted programmatic. By aligning message with mindset and moment, we created a media strategy built for both reach and resonance. The results? Tourism increased by 85%—from $12.7B to $23.5B—between 2015 and 2023. Now that’s media worth savoring.
case study
Adaptive, Intelligent,
Audience-First
AND RESULTS DRIVEN
We take an audience-first approach to media buying, focusing on meaningful business outcomes over vanity metrics like impressions or CPMs. Our strategies prioritize performance indicators such as cost per conversion and return on ad spend (ROAS). We emphasize audience testing, knowing that different segments engage and convert in different ways. By continually refining the audiences that drive the most impact, we maximize both efficiency and effectiveness. Through our in-house behavioral science expertise, we also explore micro-audiences with shared but less obvious attributes—unlocking unique, high-performing segments that expand reach in strategic and unexpected ways.
COOK’S PEST CONTROL:
ACQUISITION COST DOWN 60% - THAT’S KILLER MEDIA
The Challenge: Cook’s relied heavily on traditional TV, with minimal presence in streaming or programmatic channels. Without targeted media, they missed opportunities to reach high-intent consumers—especially during seasonal spikes. They needed a smarter, more efficient way to drive performance and reduce waste.
Our Approach: Intermark modernized their media mix by layering data-driven tactics onto proven strategies:
- Increased investment in streaming TV, targeting households in-market for pest control
- Shifted audio and video buys to programmatic for better control and efficiency
- Added programmatic display to reach high-intent user’s mid-funnel
- Used first-party data to find and convert lookalike customers
- Timed campaigns using pest activity by region and season
- Introduced Click-to-Call banners, tripling CTRs and cutting cost-per-call in half
- Negotiated lower traditional TV rates, saving 17% and reinvesting in digital
Our team optimized daily, adjusting tactics in real time to improve performance.
The Results: 60% decrease in cost per acquisition.
MEDIA Strategy
+ PLANNING
MEDIA BUYING
+ EXECUTION
MEASUREMENT
+ EXECUTION
Audience TargetinG
+ Segmentation
Optimization
+ Performance Management
Channel integration
+ Alignment
TROY UNIVERSITY
ENROLLMENT UP
BY 45%.
By applying our Mind Mapping methodology, we were able to discover a common motivator across Troy’s broad student prospect segmentation model. Both domestically and internationally, prospects hold a very strong aspiration to succeed and perform to the top of their careers in a way that can make an impact. We then took insight and created a trigger path to engage students when it mattered most, resulting in a 51% rise in new website members and a record amount of student enrollment of 45%. That's an A+ in anyone's book."
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