PSYCHOLOGICAL INSIGHT

Some people think that museums are boring, especially compared to more visceral weekend activities, so the best way to counter such thinking is to show how exciting they can be.

 

FUN TAKES OFF AT THE SOUTHERN MUSEUM OF FLIGHT

Brand Strategy: The Southern Museum of Flight is a visually stunning and awe-inspiring place to visit. Potential customers just need a reminder of that, and advertising that showcases the same characteristics goes a long way to broadcast it.

Creative Idea: Intermark created a surefire way to showcase the type of thrills that await at the museum with an equally rousing outdoor board that perfectly captures the character of the museum and the fun of flying.

 

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