PSYCHOLOGICAL INSIGHT

Traditions and rituals are a social glue that binds groups within our society. 

 

REPOSITIONING A STORE AS THE AUTHENTIC PLACE TO GET EVERYTHING CRIMSON

Brand Strategy: When University of Alabama merchandise can be purchased at Walmart, we positioned the on-campus retailer, “The Supe Store," as the authentic destination for Crimson Tide fans.

Creative Idea: Champions Shop Here. Using vintage football program graphics, we broke through omnipresent contemporary imagery and aligned “The Supe Store” with the traditions and lore of University of Alabama football.

 

COLLECTIBLE PRINT

 
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