Through the use of creative psychology, we’ve helped to drive results for these Travel and Tourism brands.
CREATIVE
PSYCHOLOGY AND THE
$10 BILLION BOOST
Most vacations are so frantic you end up needing a vacation from your vacation. That’s why our PhD team of psychologists, strategists, and creatives positioned an Alabama escape as the perfect antidote by showcasing our state’s offerings as rewarding experiences worth savoring. The “Take It All In” platform distilled unique Alabama experiences to the sensory details that enable savorable vacation memories. The results were something to savor too, when spending by Alabama Tourists increased 85% (+$10.8B) from pre-campaign year of 2015 to 2023.
CASE STUDY
DESTINATION :
OVER 90% OF CLIENT
GOALS EXCEED
When it comes to Travel and Tourism, it’s fair to say we’ve been around a bit. Thanks to our unique process, we can take you and your brand to wherever you want to go. We shape success by applying psychological behavioral science to group imagination and data liberation. It’s a potent communication cocktail, and it works. For the last four years, over 90% of our clients have exceeded their sales goals.
Alabama Mind Trip Case Study
Southern Museum of Flight
Talladega Superspeedway
SEE HOW
PSYCHOLOGY SELLS
TAKE AN AD PSYCH
FIELD TRIP
With a team of PhD psychologists and strategists on board, there’s a proven method to our strategies. That’s why our ideas work. Check out our award-winning video series where we demonstrate just how much psychology influences consumer behavior through a collection of social experiments that show how we affect social norms through cognitive triggers and cues.
The Power of a Brand Story
Unconscious Motivations
System One Thinking
2 Mardi Gras,
3 BILLBOARDS:
OVER 290 MILLION
VIEWS
To really have an impact in destination marketing, you don't need a bigger hammer; you just need a sharper nail. Through the use of smart social and PR, precision media, and of course, creative psychology, we were able to turn 3 billboards on Interstate 10 just outside of New Orleans into a global phenomenon.
Case Study
