Automotive

Talladega Superspeedway

Psychological Insight NASCAR fans want the bragging rights to say they were where all the action happened. RESHAPING AN ICONIC TRACK INTO A “GOTTA BE THERE”¬†EXPERIENCE Every racing fan knows the name Talladega, but in recent years attendance had dropped…

Toyota Tundra

Psychological Insight The rural South wouldn’t readily buy into a tough American truck story delivered by an import. RESHAPING A FOREIGNER INTO AN AMERICAN Farmers and construction workers in the South weren’t buying Toyota Tundra trucks because names like Ford…

Toyota

Psychological Insight Toyota gets high marks for quality, durability and reliability, but those words don’t necessarily stir the blood. This well-known brand would have to tell this story in new, compelling ways to entice more consumers. RESHAPING CARS KNOWN FOR…