Psychological Insight
Even when unsatisfied with their current banking institutions, people are very reluctant to make a switch in anticipation of imagined hassles.
Brand Strategy
By incentivizing its growing customer base to advocate for the brand, Redstone can amplify its selling points through the most potent influencers available - friends.
Creative Idea
Refer a friend programs are typically promoted quietly through member communications. Instead we created a campaign to ensure everyone heard about this revolutionary deal.
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