Psychological Insight
As healthcare costs skyrocket, and a dollar isn't going as far as it used to, people have grown to expect only the very basics from their doctors and hospitals.
ST. VINCENT’S REDEFINES ALL THAT A HOSPITAL CAN BE
Brand Strategy
St. Vincent’s Hospital not only provides patients with the best in physical care from its doctors and nurses, but it also provides patients with other services that improve emotional well-being. The combination of healthcare essentials and extra services proves that St. Vincent’s delivers healthcare services like no other competitor.
Creative Idea
Intermark created a campaign that visually blends the two kinds of services available at St. Vincent’s into one audacious visual to grab viewers’ attention. These mash-up ads are visually clever and wholly unique, matching the one-of-a-kind patient care that St. Vincent’s provides in Alabama.
OUT-OF-HOME
Digital
