Agency
How Advertising Is Like Football
This time of year, most of us are counting down the days until our favorite football teams start playing. And it has us thinking about how agencies and clients are actually a lot like players working together on one powerful football team.
Employee Spotlight: Natalie Panciera
As a college student, Natalie Panciera was torn between a career path in psychology and advertising. Though she pursued an advertising degree, Natalie is thankful that she can apply both her advertising degree and interest in psychology here at Intermark Group.
The First Step to Finding a Mentor is to Ask
March is Women’s History Month and as we think about all the strides women have made, we must be aware that there is still a long way to go. Women make up almost half of the workforce, yet you will only find a female CEO in 4.6% of the S&P 500 companies and they comprise just 20% of corporate boards in S&P 500 companies.
Intermark Wins Best of Show, Broadcast, ADDY’s 2017
Intermark Group attended this year’s event with a large group of employees who represented all of the capabilities our agency offers. We won 12 Silver Addy’s and 4 Golden Addy’s, but the biggest highlight of the night was winning “Best of Show: Broadcast & Digital” for the Alabama Tourism Department’s “Sweet Home Alabama” campaign.
What’s in a Name: Scrum Master
It’s so much more than a cool title. A scrum master is a type of team coach.
Defining the Relationship: Client Version
Each client is different, and finding out how to handle each on an individual basis is where the account service team gets to use their intuitive nature and people-pleasing skills.
Calling All Interns!
As an Intermark intern, you definitely won’t be making coffee or manning the mailroom. What you will be doing is working on real briefs, for real clients.
Employee Spotlight: JM Cifonie
JM Cifonie handles anything and everything audible. His responsibilities include recording, mixing and sound designing the audio for TV, video and radio spots. Essentially, JM is the ears behind the operation.
Why I’m Thankful to Work at an Ad Agency
Working at an ad agency, I have many things to be thankful for in regards to my job. But, here are my top three reasons why I’m thankful to work at an ad agency.
