Digital
The Macro Trend of Micro Attention: Navigating Consumer Focus in the Digital Age
By: Dr. James McFarland, People Scientist Today, marketers are facing a unique challenge: capturing the fragmented and fleeting attention of consumers in an increasingly digital and distracted world. We live in an era marked by relentless information overload. Gone are…
AI Unleashed: Elevating Shopper Experiences with the Engagement Principle
By: Dr. James McFarland, People Scientist Discussions about Artificial Intelligence (AI) and Augmented Reality (AR) are inescapable in 2024 – flooding the news, overflowing our inboxes, and for good reason. AI is empowering businesses of all sizes and industries to…
The Neurological Revolution: How Technology is Reshaping the Brain
By Dr. James McFarland, People Scientist For consumers and marketers alike, we obviously live our lives split between the digital and the physical. But are there deeper implications? Whether your C-Suite openly acknowledges it, every business today is a digital…
The Pitfalls of Easy Data in Marketing
From performance marketing to attribution modeling, we’ve seen a rise in available data from marketing over the past several years which have shifted our focus to more lower-funnel activities.
Don’t Forget The Middle of the Marketing Funnel!
Some new research from Google Media Labs came out reminding us about an important part of the marketing funnel that often gets overlooked, and that’s the middle of the funnel, or the “messy middle”, as they refer to it.
CMO Minute: Marketing and Consumer Trends in 2021
The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries. Overall, the pandemic resulted in an…
CMO Minute: Geo-Targeting is A Trend to Watch in 2021
After talking with and surveying many CMOs, we’re seeing a huge increase in digital ad spend going into 2021. This change in ad spend priority reflects the changes in consumer behavior that we’ve seen in 2020.
Hulu: Connected TV Juggernaut
Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming.
CMO Minute: Digital Video is Changing The Rules (and You Win)
Now that 80% of US households have high-speed internet access, digital video is really here, and it is blowing up traditional approaches to delivering messages to consumers.
Digital Experiences Are On The Rise
Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it’s important to think about how online digital experiences can be incorporated within real-world experiences to enrich them.
