News
Halloween Horror: Using Fear and Excitement in Marketing
Halloween season isn’t just a time for haunted houses and ghost stories; it’s also an ideal time for brands to harness the powerful, primal emotions of fear and humor to make their messaging unforgettable. As new research from Evolutionary Psychology…
Social Proof & Back-to-School Marketing: New Insights from Psychology
By: Dr. James McFarland, People Scientist As students and parents prepare for the coming school year, now is a great time to unpack the unique opportunity marketers have in leveraging social proof to influence consumer behavior. Social proof, a powerful…
Reasonable Expectations: Reframing Silver to Success
By: Rachel Fields, Art Direction Intern As thousands of athletes who consistently exceed expectations begin to gather for the Olympics, it felt important to look at the psychology behind expectations. When expectations are set, there are three things that can happen:…
Summer Olympics Marketing & the Psychology of Athleticism
The Summer Olympics isn’t just a global sports event; it’s a marketing juggernaut that captures the attention of billions. For brands, the Olympics offer a unique opportunity to harness the powerful emotions and cultural significance associated with athletic competition. Understanding…
The Power of Autonomy & Consumer Choice
By: Dr. James McFarland, People Scientist Freedom is a concept that resonates deeply in many aspects of American life, including consumers’ individual autonomy and their ability to personalize their choices. As marketers, understanding the psychology of choice is crucial, particularly…
Summer Travel Unlocked: A Marketer’s Guide to Wanderlust
By: Dr. James McFarland, People Scientist As the summer sun beckons, it brings with it a surge of wanderlust and travel aspirations among consumers worldwide. Marketers seeking to capitalize on these seasonal trends must understand the intricate interplay of psychology…
Gratitude in Marketing: The Psychology Behind Mother’s Day Campaigns
By: Dr. James McFarland, People Scientist In the context of marketing, gratitude can be a potent tool for building brand loyalty and fostering customer engagement. With Mother’s Day just around the corner, I’d like to take a moment to explore…
The Science of Framing: Losses vs. Gains
By Dr. James McFarland, People Scientist In the evolving landscape of marketing and consumer behavior, framing remains a psychological principle of perennial importance. The framing of your message makes all the difference in how it is perceived and acted upon…
THE PSYCHOLOGY OF SPRING CLEANING: A MARKETER’S GUIDE
By: Dr. James McFarland, People Scientist As the sun thaws the winter chill and flowers bloom, an important ritual emerges: spring cleaning. For millennia and across cultures around the world, this annual purge has represented more than a mundane chore….
