Strategy
Breaking Bread and Building Bonds: Psychological Insights for Marketers
As Thanksgiving approaches, marketers have a unique opportunity to connect their messaging with one of humanity’s most universal rituals: sharing a meal. Beyond being a simple act of nourishment, communal dining holds profound psychological and social significance, offering insights into…
Fueling FOMO: Advanced Strategies To Skyrocket Sales
By: Dr. James McFarland, Behavioral Scientist In the hyper-connected digital landscape of 2024, the Fear of Missing Out (FOMO) isn’t just a trend; it’s a pivotal marketing lever that cannot be understated. When harnessed effectively, FOMO can significantly increase purchase…
AI Unleashed: Elevating Shopper Experiences with the Engagement Principle
By: Dr. James McFarland, People Scientist Discussions about Artificial Intelligence (AI) and Augmented Reality (AR) are inescapable in 2024 – flooding the news, overflowing our inboxes, and for good reason. AI is empowering businesses of all sizes and industries to…
The Neurological Revolution: How Technology is Reshaping the Brain
By Dr. James McFarland, People Scientist For consumers and marketers alike, we obviously live our lives split between the digital and the physical. But are there deeper implications? Whether your C-Suite openly acknowledges it, every business today is a digital…
The Rise of Digital Humans in Storytelling Marketing
By: Dr. James McFarland, People Scientist Parables, childhood antidotes, juicy gossip, humans love a good story. With trends coming and going, marketing has evolved over the years, but storytelling will remain a timeless and incredibly powerful way to focus, captivate,…
Are Your Prospects/Customers Ignoring You?
As marketers, we often talk about the importance of attention, and rightfully so. But we also need to talk about what might cause consumers to avoid paying attention to your message.
State of Fear: Adapting Marketing Strategies to the Stressed Consumer
For nearly three years now, consumers around the world have been struggling to acclimate their lives to the ‘new normal’ (whatever that may mean) set in motion by the announcement of a newly discovered strain of coronavirus in late 2019.
A Tale of Two Consumers
It was the best of times, it was the worst of times… Okay, maybe that is a bit much for an opening, but stay with me here, Charles Dickens’s famous novel, A Tale of Two Cities, might have more in common with the psychology of modern-day consumers than first meets the eye.
Masstige and Happiness
Okay, who here is familiar with the term “Masstige?” Don’t feel bad if you aren’t. It’s one of those five-dollar terms that makes you sound smart at dinner parties. A term that your Econ 101 instructor may have used at some point, but the passage of time (yes, let’s go with that) has since erased its meaning from your college memories.
Connecting With The Disconnected (Part 2)
In our previous blog post, we covered the effects of ostracism on today’s consumer and how warm and “cuddly” messages (including images of teddy bears) can reduce those lonely feelings and help build brand preference and loyalty. This week we are diving even further into some of the best scientifically proven ways to connect with those who are feeling disconnected.
