Strategy
B2B Social Marketing Principles: Insights from New Research
B2B marketing has long been viewed as a domain driven by rational decision-making, focused on pricing, features, and service quality. However, a brand new paper published in the Open Journal of Business and Management challenges this notion by highlighting how…
Planting Seeds: Harnessing the ‘Foot-in-the-Door’ Effect for Spring 2025 & Beyond
Spring is a time for planting seeds, and for marketers, the psychological “foot-in-the-door” (FITD) effect offers a way to sow small engagements that bloom into major conversions. This principle, where agreeing to a minor request boosts compliance with a larger…
Winning Consumer Loyalty in CPG: Convenience, Community, and Storytelling
In a crowded CPG market, a great product isn’t enough; loyalty hinges on brands that master convenience, community, and storytelling. In today’s fast-shifting landscape, brands that tap into psychological principles build lasting relationships with consumers. By understanding the behavioral science…
The AI Balancing Act: How B2B Marketers Can Maintain Human Connection in an Automated World
As artificial intelligence (AI) continues to transform B2B marketing, companies face a critical challenge: how to harness AI’s efficiency without sacrificing the human touch that builds trust and loyalty. While AI enables hyper-personalization and data-driven insights, over-reliance on automation can…
March Madness and the Psychology of Competition: A Playbook for Marketers
March Madness is here, and with it, the electric hum of brackets, upsets, and buzzer-beaters. Millions of fans are glued to screens, and behind the scenes, they are trash-talking coworkers over this year’s Cinderella stories and debating who’s got the…
Riding the Wave of Food & Beverage Trends without Losing Your Brand Identity
The food and beverage industry is in a constant state of evolution. From the low-fat craze of the ‘90s to the high-protein, low-carb revolution to the rise of plant-based alternatives, consumer preferences shift rapidly. It’s tempting for brands to chase…
Super Bowl LIX Psych Awards
The game may have had its highs and lows, but let’s be real, the real MVPs of the night were the ads. Once again, brands battled it out for the ultimate prize: your attention. And just like every year, we’re…
The Lipstick Effect: How Small Luxuries Drive Valentine’s Day Sales
Why Consumers Splurge on Small Indulgences, Even in Tough Times Valentine’s Day isn’t just about grand romantic gestures. It’s also a time when consumers justify small indulgences, especially in uncertain economic times. This behavior is rooted in the lipstick effect,…
Revisiting First Principles: A Purpose-Driven Start to the New Year
The dawn of a new year offers brands and marketers a valuable opportunity to revisit their foundational purposes. According to teleology, the “why” or the function behind something’s existence is more meaningful than the “how.” Meaning that the ultimate aim…
Unwrapping Consumer Behavior: Insights for the 2024 Holiday Season and Beyond
As we approach the end of 2024, the festive season not only brings joy but also presents a unique window of opportunity for marketing professionals. Christmas and New Year’s Eve are not just celebrations; they are peak moments of consumer…
