Strategy
The Looking-Glass Effect
The term “Looking-Glass Self” was introduced by Charles H. Cooley in 1902 to describe how our self-identity is impacted by the people around us.1 According to the theory, how we see ourselves is deeply intertwined with our perception of how we think other people view us and our behaviors.
Experiencing Information
From a neurological perspective, the memory of an event personally experienced in real-time, such as a game, concert, or award show, is “formatted” differently than one’s general knowledge of the event itself.
You’ve Changed…Or Is It Just Me?
A recent study published by the Public Library of Science (PLOS One) is probing the question of personality. Specifically, did the COVID-19 crisis alter our unique predispositions toward thinking, feeling, and behaving in certain ways?
Shrinking Attention Span, or a Sophisticated Search for Meaning?
Eye tracking studies have discovered that many ads fail to even attract a consumer’s gaze, much less capture their attention long enough to create a functional connection to the product/brand.
If You Can’t Say Something Nice…
Have you ever wondered about all the anthropomorphizing going on these days? Wait, before you jump up to go wash your hands, don’t worry, it’s not contagious — well, at least not in the traditional sense anyway.
Do I Really Need That?
When we think about our lives and what is truly important to us, it should cause us to behave differently, right? Well, it does, but not necessarily in the ways you might think.
Give Me a Reason to Believe
As much as we would like to believe we are all about the facts and nothing but the facts, we all have hidden biases and self-serving inconsistencies that are slightly out of step with the information around us.
I Did Not See That Coming
While it may not seem like it, simply thinking about what to cook for dinner or choosing which tv series you want to binge next both require some rather strenuous behind-the-scenes effort. Surprised?
The Ostrich Effect
There’s been a lot of debate on whether or not we’re in a recession. Heck…economists, political pundits, and Wikipedia can’t even agree on the definition of the word!
Influencers and the Authority Heuristic
Lewis Salton was an immigrant who settled in New York in 1939 after the German invasion of his native Poland. Employed as an engineer for RCA.
