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Social Influencers vs. the Meta-Analysis

By: Dr. James McFarland, People Scientist I know we’ve covered the value of social media and impact of influencers in the past, but the release of a new meta-analysis on this topic brings fresh insights and evidence to the table. So we’re…

Game On: The Power of Gamification in Modern Marketing

By: Dr. James McFarland, People Scientist In today’s fast-paced digital world, capturing and maintaining the attention of consumers is no easy feat. Traditional marketing strategies are evolving to fit this modern landscape, and businesses are seeking innovative ways to engage…

The Power of Touch

By: Dr. James McFarland, People Scientist This week we are going to talk about physical touch. No, wait. That sounds cringey. I mean, we are going to explore the incredible power that touch has over us as human beings… Hmmm, that didn’t help. Let’s just say physical touch can play a safe, constructive, and legitimate role…

CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an…

Social Media and Company Policy: 5 Steps to Institute a Beneficial Social Media Policy

Social media provides a voice to everyone. That can be helpful or harmful depending the topic and the tone adopted. In this season of uncertainty with a contentious election, the throes of the coronavirus pandemic and civic unrest, it is like fuel to the fire for many on social media.