Creative During the Pandemic

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In our latest work with Alabama Tourism, our goal was to encourage people to feel safe and safely travel while exploring Alabama during the pandemic.

But how do we communicate this message to people who’ve been hearing about social distancing and wearing masks month after month after month?

The answer is to get creative.

In our latest work for Alabama Tourism, we used creative messaging to remind the “covid-fatigued” traveler that we’re here, and we’re taking precautions to keep everyone safe. Framing the message in a new way helps to keep it interesting and engaging.

Check out our ‘Take It All In Responsibly’ campaign at Alabama.Travel. See more of our Alabama Tourism work here.