Intermark Group Takes Home 32 ADDY Awards

By: Lauren Bland, Public Relations

Intermark Group, a psychology-driven agency, has been awarded the prestigious Best of Show from the American Advertising Federation (AAF). Joel Lugar also won Copywriter of the Year. Additionally, the company received 14 Gold Awards and 16 Silver Awards, totaling 32 ADDY® Awards. This is Intermark’s second year in a row to win Best of Show for their work on an Alabama Tourism campaign.

Intermark Group was awarded the following 2019 ADDY Awards:

• Best of Show – Alabama Tourism Department – This Is Alabama

• Copywriter of the Year – Joel Lugar

• Gold – Out-of-Home Installation – Alabama Tourism Department – Alabama Parasailing Downtown

• Gold – Out-of-Home Installation – Alabama Tourism Department – Alabama Parasailing Downtown

• Gold – Event – Alabama Tourism Department – Alabama Parasailing Downtown

• Gold – Outdoor Board – Alabama Tourism Department – Alabama Billboard Troll

• Gold – Social Media, Campaign – Rita’s Italian Ice – First Day of Spring Excuses

• Gold – Regional, National Television Commercial – Alabama Tourism Department – This Is Alabama | Discovery

• Gold – Regional, National Television Commercial Campaign – Alabama Tourism Department – This Is Alabama

• Gold – Integrated Advertising Campaign – Regional, National – Consumer – Alabama Tourism Department – This Is Alabama

• Gold – Copywriting – Alabama Tourism Department – This Is Alabama | Discovery

• Gold – Art Direction – Alabama Tourism Department – This Is Alabama | Discovery

• Gold – Art Direction Campaign – Alabama Tourism Department – This Is Alabama

• Gold – Cinematography – Alabama Tourism Department – This Is Alabama | Discovery

• Gold – Cinematography – Alabama Tourism Department – This Is Alabama | Gulf Coast

• Gold – Cinematography Campaign – Alabama Tourism Department – This Is Alabama

• Silver – Specialty Advertising – Other Merchandise – Cahaba Brewing – Official Life Preserver of Cahaba

• Silver – Magazine Advertising – Full Page or Less – Alabama Tourism Department – This Is Alabama | Discovery

• Silver – Magazine Advertising – Full Page or Less – Alabama Tourism Department – This Is Alabama | Feel True Power

• Silver – Magazine Advertising – Full Page or Less – Alabama Tourism Department – This Is Alabama | Gulf Coast

• Silver – Magazine Advertising Campaign – Alabama Tourism Department – This Is Alabama

• Silver – Guerrilla Marketing – The Dog Stop – Not Missing

• Silver – Super-Sized, Extension, Dimensional, Digital or Animated – Fiora – Fiora Mega Gives You More

• Silver – Out-of-Home Campaign – Alabama Tourism Department – Alabama Billboard Troll

• Silver – Out-of-Home Campaign – Rita’s Italian Ice – Mocktails

• Silver – Social Media, Campaign – Belle Chevre – The Goats of Belle Chevre

• Silver – Regional, National Television Commercial – Alabama Tourism Department – This Is Alabama | Gulf Coast

• Silver – Internet Commercial Campaign – Alabama Tourism Department – This Is Alabama | Discovery

• Silver – Internet Commercial Campaign – Alabama Tourism Department – This Is Alabama

• Silver – Advertising Industry Self-Promotion Film Video, Sound – Intermark Group – Ad Psych Snack Time “Priming”

• Silver – Animation, Special Effects or Motion Graphics – Intermark Group – Ad Psych Snack Time “Priming”

• Silver – Sound Design – Intermark Group – Ad Psych Snack Time “Priming”

“Intermark’s great work continues to establish the bar for creativity and results,” said Jake McKenzie, CEO of Intermark Group. “The team’s ability to produce award-winning multi-media campaigns is the product of an in-depth understanding of consumer psychology implemented by the best creative talent in the country. We are looking forward to even greater success for our amazing clients in 2019.”

“Our strategy for our campaign is to clearly differentiate Alabama from the clutter of other destination marketing,” said Lee Sentell, director of the Alabama Tourism Department. “This recognition comes full circle for us in that more people are considering and talking about Alabama as a trendsetting destination.”

Nearly 500 entries were submitted to AAF Birmingham for the 2019 Birmingham ADDY Awards. AAF Birmingham is committed to promoting excellence in advertising through professional education, networking, community service, ethics, quality and creativity. For more information on the Birmingham chapter of the American Advertising Federation visit www.aafbirmingham.com.