By: Lauren Bland, Public Relations
Intermark Group, a psychology-driven agency, has been awarded the prestigious Best of Show from the American Advertising Federation (AAF). Joel Lugar also won Copywriter of the Year. Additionally, the company received 14 Gold Awards and 16 Silver Awards, totaling 32 ADDYยฎ Awards. This is Intermarkโs second year in a row to win Best of Show for their work on an Alabama Tourism campaign.
Intermark Group was awarded the following 2019 ADDY Awards:
Best of Show โ Alabama Tourism Department โ This Is Alabama
Copywriter of the Year โ Joel Lugar
Gold โ Out-of-Home Installation โ Alabama Tourism Department โ Alabama Parasailing Downtown
Gold โ Out-of-Home Installation โ Alabama Tourism Department โ Alabama Parasailing Downtown
Gold โ Event โ Alabama Tourism Department โ Alabama Parasailing Downtown
Gold โ Outdoor Board โ Alabama Tourism Department โ Alabama Billboard Troll
Gold โ Social Media, Campaign โ Ritaโs Italian Ice โ First Day of Spring Excuses
Gold โ Regional, National Television Commercial โ Alabama Tourism Department โ This Is Alabama | Discovery
Gold โ Regional, National Television Commercial Campaign โ Alabama Tourism Department โ This Is Alabama
Gold โ Integrated Advertising Campaign – Regional, National – Consumer โ Alabama Tourism Department โ This Is Alabama
Gold โ Copywriting โ Alabama Tourism Department โ This Is Alabama | Discovery
Gold โ Art Direction โ Alabama Tourism Department โ This Is Alabama | Discovery
Gold โ Art Direction Campaign โ Alabama Tourism Department โ This Is Alabama
Gold โ Cinematography โ Alabama Tourism Department โ This Is Alabama | Discovery
Gold โ Cinematography โ Alabama Tourism Department โ This Is Alabama | Gulf Coast
Gold โ Cinematography Campaign โ Alabama Tourism Department โ This Is Alabama
Silver โ Specialty Advertising – Other Merchandise โ Cahaba Brewing โ Official Life Preserver of Cahaba
Silver โ Magazine Advertising – Full Page or Less โ Alabama Tourism Department โ This Is Alabama | Discovery
Silver โ Magazine Advertising – Full Page or Less โ Alabama Tourism Department โ This Is Alabama | Feel True Power
Silver โ Magazine Advertising – Full Page or Less โ Alabama Tourism Department โ This Is Alabama | Gulf Coast
Silver โ Magazine Advertising Campaign โ Alabama Tourism Department โ This Is Alabama
Silver โ Guerrilla Marketing โ The Dog Stop โ Not Missing
Silver โ Super-Sized, Extension, Dimensional, Digital or Animated โ Fiora โ Fiora Mega Gives You More
Silver โ Out-of-Home Campaign โ Alabama Tourism Department โ Alabama Billboard Troll
Silver โ Out-of-Home Campaign โ Ritaโs Italian Ice โ Mocktails
Silver โ Social Media, Campaign โ Belle Chevre โ The Goats of Belle Chevre
Silver โ Regional, National Television Commercial โ Alabama Tourism Department โ This Is Alabama | Gulf Coast
Silver โ Internet Commercial Campaign โ Alabama Tourism Department โ This Is Alabama | Discovery
Silver โ Internet Commercial Campaign โ Alabama Tourism Department โ This Is Alabama
Silver โ Advertising Industry Self-Promotion Film Video, Sound โ Intermark Group โ Ad Psych Snack Time โPrimingโ
Silver โ Animation, Special Effects or Motion Graphics โ Intermark Group โ Ad Psych Snack Time โPrimingโ
Silver โ Sound Design โ Intermark Group โ Ad Psych Snack Time โPrimingโ
โIntermarkโs great work continues to establish the bar for creativity and results,โ said Jake McKenzie, CEO of Intermark Group. โThe teamโs ability to produce award-winning multi-media campaigns is the product of an in-depth understanding of consumer psychology implemented by the best creative talent in the country. We are looking forward to even greater success for our amazing clients in 2019.โ
โOur strategy for our campaign is to clearly differentiate Alabama from the clutter of other destination marketing,โ said Lee Sentell, director of the Alabama Tourism Department. โThis recognition comes full circle for us in that more people are considering and talking about Alabama as a trendsetting destination.โ
Nearly 500 entries were submitted to AAF Birmingham for the 2019 Birmingham ADDY Awards. AAF Birmingham is committed to promoting excellence in advertising through professional education, networking, community service, ethics, quality and creativity. For more information on the Birmingham chapter of the American Advertising Federation visit www.aafbirmingham.com.