better science leads to better CREATIVE.
Our newest offering – Intermark Neurolab – is an extension of our award-winning psych approach, empowering brands with deeper intelligence to drive truly persuasive advertising.
As the nation’s largest psychology-driven marketing agency, Intermark Group constantly explores new ways to leverage behavioral science to create cognitively disruptive campaigns for clients.
Utilizing a blend of biometric technology, Intermark Neurolab allows brands to record the electrical activity of consumers’ brains and monitor visual and cognitive patterns in connection to various forms of advertising.
- How long does it take customers to find a specific product on your website?
- What aspects of your marketing do customers view, and how much time do they spend on it
- What’s the state of consumers’ mental arousal? (e.g., concentration, boredom, cognitive overload)
- Which types of visual information do consumers ignore (but are supposed to respond to)?
A powerful behavioral analysis tool, Intermark Neurolab has the potential to help brands make inferences about consumer reactions.
