Consumer Psychology

The Power of Touch

By: Dr. James McFarland, People Scientist This week we are going to talk about physical touch. No, wait. That sounds cringey. I mean, we are going to explore the incredible power that touch has over us as human beings… Hmmm, that didn’t help. Let’s just say physical touch can play a safe, constructive, and legitimate role…

Are Your Prospects/Customers Ignoring You?

As marketers, we often talk about the importance of attention, and rightfully so. But we also need to talk about what might cause consumers to avoid paying attention to your message.

State of Fear: Adapting Marketing Strategies to the Stressed Consumer

For nearly three years now, consumers around the world have been struggling to acclimate their lives to the ‘new normal’ (whatever that may mean) set in motion by the announcement of a newly discovered strain of coronavirus in late 2019.

A Tale of Two Consumers

It was the best of times, it was the worst of times… Okay, maybe that is a bit much for an opening, but stay with me here, Charles Dickens’s famous novel, A Tale of Two Cities, might have more in common with the psychology of modern-day consumers than first meets the eye.

Masstige and Happiness

Okay, who here is familiar with the term “Masstige?” Don’t feel bad if you aren’t. It’s one of those five-dollar terms that makes you sound smart at dinner parties. A term that your Econ 101 instructor may have used at some point, but the passage of time (yes, let’s go with that) has since erased its meaning from your college memories.

Connecting With The Disconnected (Part 2)

In our previous blog post, we covered the effects of ostracism on today’s consumer and how warm and “cuddly” messages (including images of teddy bears) can reduce those lonely feelings and help build brand preference and loyalty. This week we are diving even further into some of the best scientifically proven ways to connect with those who are feeling disconnected.

Connecting with the Disconnected

Have you ever been ignored in a collective game of catch, or were purposely excluded from a social group at school or in the workplace? If so, you have first-hand experience with what psychologists refer to as ostracism.

The Rise of Influencer Avoidance

A lot has changed in the last twenty years. In 2004, MySpace made history as the first online networking site to acquire a total of a million monthly active users, a momentous milestone at the time.

Paint Me a Picture

Over the last few years, an illuminating series of studies about false beliefs and misperceptions about the state of the world has been underway. In the first of these studies (known as “The Gapminder Misconception Study”) published back in 2017, the researchers discovered that misperceptions among the general population appear to be the norm rather than the exception, especially among citizens of wealthier nations.

The Danger of Boredom

What do you think would happen if you spent 6-15 minutes in a room with nothing to interact with but your own thoughts? If this idea gives you an uneasy pause, you are not alone.