Cookiepocalypse = Death of Programmatic? What a Cookieless Future Means For Advertisers

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Cookiepocalypse = Death of Programmatic? What a Cookieless Future Means For Advertisers

Since Google announced it would join Mozilla’s Firefox and Apple’s Safari in their decision to phase out support for third-party cookies, the digital community has been forced to face the inevitable reality of a cookieless world.