Psychology behind advertising

Super Bowl LVIII Psych Awards

Did you get your fix of dopamine (CHNO) at Super Bowl LVIII? Let’s gather around the digital water cooler to discuss the most important aspect of the game — the ads! It’s time for Intermark’s annual Super Bowl Psych Awards,…

Yes, Virginia, there is a psychological principle

‘Tis the season for giving and receiving. Our ritual-filled holiday traditions arrive each year loaded on a psychological-driven sleigh…