Psychology of Advertising

Super Bowl LVIII Psych Awards

Did you get your fix of dopamine (CHNO) at Super Bowl LVIII? Let’s gather around the digital water cooler to discuss the most important aspect of the game — the ads! It’s time for Intermark’s annual Super Bowl Psych Awards,…

Same soda, different cups! Watch what happens!

Does presentation really matter? Does all the effort that marketers put into packaging and branding actually make a difference? Would the same soda taste different out of a fancy glass compared to a plastic cup?