By: Dr. James McFarland, People Scientist I know we’ve covered the value of social media and impact of influencers in the past, but the release of a new meta-analysis on this topic brings fresh insights and evidence to the table. So we’re…
Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement.