The Psychology Behind the New Normal: Consumers Changed in the Last 2 Years – How Marketing Must Evolve

The COVID-19 pandemic created a collective uncertainty, but the ongoing supply chain issues and rising inflation means that uncertainty won’t be going away any time soon. This ‘new normal’ has profound implications for marketing. So, what can marketers do to navigate these uncertain waters? The first step is understanding why uncertainty makes us so uneasy and how it can affect people’s decision-making.

Listen to this webinar, as we discuss the key psychological research that marketers can use to provide trust, clarity, and validation for customers. We’ll also show examples of how brands have leveraged these insights to guide consumers through uncertain times.