Who’s Watching Cable?

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By: Taylor Fondren, Media

Sports fans and older-aged adults still turn to cable. Live sports are credited with saving cable amongst the younger and middle-aged adults. According to a study performed by PwC in 2017, 82% of adults claimed they would cut their cable packages if it weren’t for sports. Because of this information, Intermark finds commercial slots around live sports to have the highest impression among consumers.

Also, a 2017 study done by Pew shows that the largest age group and main supporter of cable television consists of ages 50+. The following chart shows the break-down of all age groups in this study. 

And, according to Omnicom Media Group agency, Hearts & Science, about half of adults aged 22 to 45 are not using cable television to watch content.