Consumer Behavior Research
AI Unleashed: Elevating Shopper Experiences with the Engagement Principle
By: Dr. James McFarland, People Scientist Discussions about Artificial Intelligence (AI) and Augmented Reality (AR) are inescapable in 2024 – flooding the news, overflowing our inboxes, and for good reason. AI is empowering businesses of all sizes and industries to…
Who’s Watching Cable?
Sports fans and older-aged adults still turn to cable. Live sports are credited with saving cable amongst the younger and middle-aged adults.
