Entertainment
History Channel
Psychological Insight People think history is ancient, boring and completely irrelevant to their lives, so getting them to watch a channel devoted to it would require a more relatable modern approach. RESHAPING A NICHE NETWORK INTO A BROADER ATTRACTION History…
Talladega Superspeedway
Psychological Insight NASCAR fans want the bragging rights to say they were where all the action happened. RESHAPING AN ICONIC TRACK INTO A “GOTTA BE THERE” EXPERIENCE Every racing fan knows the name Talladega, but in recent years attendance had dropped…
Birmingham Zoo
Psychological Insight Imagination and seeing are different in the brain. COME FOR THE DINOSAURS, STAY FOR THE OTHER BEASTS Brand Strategy Amplify excitement for the Zoo’s Dino Discovery experience by tapping the active imagination of kids and their fascination of…
Southern Museum of Flight
Psychological Insight Some people think that museums are boring, especially compared to more visceral weekend activities, so the best way to counter such thinking is to show how exciting they can be. FUN TAKES OFF AT THE SOUTHERN MUSEUM OF…
Red Mountain Theatre
Psychological Insight Most consumers regard regional theater as second-tier entertainment, but by teasing their curiosity we could stimulate exploration. RESHAPING A THEATER COMPANY’S SHOWS INTO MUST-SEE EVENTS We convinced Red Mountain Theatre that its promotions needed to be as entertaining…
Space Camp
Psychological Insight Space is wondrous to kids because their world is so small and finite. RE-LAUNCHING AN INTERACTIVE EXPERIENCE LIKE NO OTHER The U.S. Space & Rocket Center has always been a popular tourist destination for families, but it’s a lot…
