Culture
The Lipstick Effect: How Small Luxuries Drive Valentine’s Day Sales
Why Consumers Splurge on Small Indulgences, Even in Tough Times Valentine’s Day isn’t just about grand romantic gestures. It’s also a time when consumers justify small indulgences, especially in uncertain economic times. This behavior is rooted in the lipstick effect,…
The Hidden Cost of Automation: How Self-Checkout Is Undermining Customer Loyalty
By: Dr. James McFarland, Behavioral Scientist Automation is rapidly transforming the marketing landscape, offering new ways to enhance efficiency and customer convenience. Innovations like McDonald’s Self-Service Kiosks, which streamline the ordering process, and Sephora’s Virtual Artist, an AI-powered tool that…
AI Unleashed: Elevating Shopper Experiences with the Engagement Principle
By: Dr. James McFarland, People Scientist Discussions about Artificial Intelligence (AI) and Augmented Reality (AR) are inescapable in 2024 – flooding the news, overflowing our inboxes, and for good reason. AI is empowering businesses of all sizes and industries to…
CMO Minute: When it comes to vaccines, marketing lessons still apply
We often recognize that marketing problems boil down to changes in perception and behavior. But what’s less often appreciated is the fact that our understanding of changes in perception and behavior can actually be informed by what we know about marketing.
CMO Minute: Political Advertising – More Is More
Lately, we have been inundated with political ads. ‘Tis the political season, after all. Most of us don’t even live in states that have a competitive “national” race, where the ad spending and frequency get really intense. We all have same reaction from months of it – emotional exhaustion. Can’t we just make it all stop so we can go back to normal?
How We Beat the Alabama Heat
It is safe to say summer is a scorcher, but if you know how to beat the heat, it is the best time of year! Check out what Intermarkers do to stay cool all summer long.
Easter Baskets for Jessie’s Place
Easter has come and gone, but luckily the Intermark Easter Bunny made its most important stop: Jessie’s Place!
Agency Candy Hearts
This Valentine’s Day, we decided to come up with our own Candy Heart messages. In an agency as fun as Intermark, we knew this would bring a few laughs.
12 Days of Joy
The holidays are in full swing! In true Intermark fashion, we’re celebrating the season with food, gifts, games and more during what we call 12 Days of Joy.
