AI Unleashed: Elevating Shopper Experiences with the Engagement Principle


AI Unleashed: Elevating Shopper Experiences with the Engagement Principle

By: Dr. James McFarland, People Scientist Discussions about Artificial Intelligence (AI) and Augmented Reality (AR) are inescapable in 2024 – flooding the news, overflowing our inboxes, and for good reason. AI is empowering businesses of all sizes and industries to…

CMO Minute: When it comes to vaccines, marketing lessons still apply

We often recognize that marketing problems boil down to changes in perception and behavior. But what’s less often appreciated is the fact that our understanding of changes in perception and behavior can actually be informed by what we know about marketing.

CMO Minute: Political Advertising – More Is More

Lately, we have been inundated with political ads. ‘Tis the political season, after all. Most of us don’t even live in states that have a competitive “national” race, where the ad spending and frequency get really intense. We all have same reaction from months of it – emotional exhaustion. Can’t we just make it all stop so we can go back to normal?

How We Beat the Alabama Heat

It is safe to say summer is a scorcher, but if you know how to beat the heat, it is the best time of year! Check out what Intermarkers do to stay cool all summer long.

Easter Baskets for Jessie’s Place

Easter has come and gone, but luckily the Intermark Easter Bunny made its most important stop: Jessie’s Place!

Agency Candy Hearts

This Valentine’s Day, we decided to come up with our own Candy Heart messages. In an agency as fun as Intermark, we knew this would bring a few laughs.

Cheers to 2018!

Cheers to a great year ahead of us!

12 Days of Joy

The holidays are in full swing! In true Intermark fashion, we’re celebrating the season with food, gifts, games and more during what we call 12 Days of Joy.

Clear Eyes, Full Bellies, Can’t Lose

In the spirit of Thanksgiving, last week everyone brought their favorite dish and gathered around the air stream to share a meal together.

And the Halloween Costume Contest Winners Are…

Halloween is the most anticipated holiday here at Intermark Group. It provides a reason to eat candy and put on a costume. What’s not to love?