Media
The Neurological Revolution: How Technology is Reshaping the Brain
By Dr. James McFarland, People Scientist For consumers and marketers alike, we obviously live our lives split between the digital and the physical. But are there deeper implications? Whether your C-Suite openly acknowledges it, every business today is a digital…
Super Bowl LVIII Psych Awards
Did you get your fix of dopamine (CHNO) at Super Bowl LVIII? Let’s gather around the digital water cooler to discuss the most important aspect of the game — the ads! It’s time for Intermark’s annual Super Bowl Psych Awards,…
Out of Sight, Never in Mind
In the late 1950s, subliminal messaging became a mainstream sensation practically overnight when Vance Packard claimed that imperceptibly flashing the words “eat popcorn” or “drink Coca-Cola” across movie theater screens resulted in an 18-50% sales increase of those items.
Traditional Advertising is Alive and Well
“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong.
Featured in Adweek: Shared Experience Is Worth the Price of a Super Bowl Ad
The Super Bowl is coming up, which is a major competitive event for, you guessed it, advertisers.
How to Change Beliefs
Recently, Amplified Intelligence did a study that looked at active attention for people consuming video based on platform. The research revealed that Instagram was the platform where people paid the most active attention, while people watching linear TV paid the least amount of active attention to the content.
Consumer Psychology and Media Placement
At Intermark Group, we’re often discussing the many psychological drivers that impact advertising effectiveness. One of the biggest drivers that often gets overlooked by the marketing world is the internal motivation of the audience when the ad appears.
The Psychology of Advertising and Sales
Marketers are often tasked with the challenge of estimating the long term impact of marketing and advertising on sales. This is a difficult question of course, with many factors coming into play including the size of the brand, advertising spend, competitors advertising spend, the advertised message, and more.
5 Keys to Advertising Effectiveness
There are a lot of important considerations marketers need to keep in mind to ensure that their advertisements are effective at shaping perception and creating sales. These considerations generally vary in their effectiveness, so we’ve pinpointed five key consideration for making great effective ads.
Why We Pay Attention to TV
Marketers are keenly interested in the amount of attention received by their advertisements, yet they’re also aware that attention is difficult or sometimes impossible to measure.
