Health & Insurance

Physicians Mutual

Psychological Insight In a climate that escalated the psychological “ambiguity loss” of envisioned retirement futures, Physicians Mutual leveraged positivity, advocacy, and the social-proof principle to trigger joyful optimism among audiences to reclaim the retirement they deserve. Brand Strategy Spotlight the…

Blue Cross and Blue Shield

Psychological Insight People suspect insurance companies care more about their money than their well-being. Trust, loyalty and advocacy are strengthened when people recognize an entity’s caring devotion and value its dependability. AN EMPATHETIC PROACTIVE HEALTH PARTNER Brand Strategy Elevate emotional,…

St. Vincent’s Maternity

Psychological Insight Hospital maternity choice is an emotional decision that establishes long-term loyalty. ST. VINCENT’S IS THE ANSWER TO THE AGE-OLD QUESTION Brand Strategy Maternity service choice is often a woman’s first proactive healthcare decision. By establishing a trust-reinforcing emotional…

St. Vincent’s Heart

Psychological Insight Hospital heart and vascular care decisions are embedded prior to need based on reputation. REDEFINING WHAT IT MEANS TO BE THE BEST AT HEART CARE Brand Strategy We utilized the “authority principle” to position St. Vincent’s as the…

St. Vincent’s One Nineteen

Psychological Insight As healthcare costs skyrocket, and a dollar isn’t going as far as it used to, people have grown to expect only the very basics from their doctors and hospitals. ST. VINCENT’S REDEFINES ALL THAT A HOSPITAL CAN BE…